The good news about 2008 is that its over. Most car washes in the Mid Atlantic reported volume losses averaging around 20%. Some washes were worse others were better. The question for 2009 has become how do we get customers back into the habit of washing their cars?
Today more than ever we have lots of marketing tools available to us. most of us are not using all the features on the expensive equipment we own. Do you have discount codes programed into your auto cashiers?
Do you email that code to every one you know? Do you have daily specials? 2009 will be a year of learning how to take advantage of the tools we already own.